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NEWLY REPOSITIONED | PREMIUM OWNER-USER OR INVESTMENT OPPORTUNITY. Douglas Elliman Commercial & Real Estate Investments proudly presents the NEO-FACTO Building, an architecturally significant, one-of-a-kind mixed-use asset located at 2110 Main Street, Santa Monica. Designed by the world-renowned Lomax/Rock, this iconic property seamlessly blends architectural distinction, historical relevance, and an irreplaceable Main Street location, known as the NEO-FACTO Building featuring Striking exposed steel and masonry construction, Distinctive, design-forward aesthetic with lasting structural integrity. Fantastically located in the heart of the vibrant Main Street District, two-blocks from the Ocean in premium Santa Monica and Surrounded by acclaimed retail, galleries, dining, and coastal amenities including nearby luxury hotels including Shutters on the Beach, Casa del Mar, and The Viceroy. Immediate access to PCH and I-10, enhancing regional connectivity to Malibu, Lost Hills, Calabasas, LAX or anywhere in between. * Triple Mixed-Use Flexibility * The building supports residential live/work, office, and retail uses, offering exceptional versatility for owner-users and tenants alike.* Strong Investment Fundamentals * Pride of ownership with modern systems and consistent maintenance * Historically attracts high-quality tenants and supports premium leasing rates* High ceilings and exposed masonry throughout * Abundant natural light via operable windows* Expansive outdoor patio areas suitable for meetings, events, or tenant enjoyment * RARE Subterranean Parking, featuring two (2) levels of private, gated parking; a rare and valuable amenity for Main Street. Formerly occupied by legendary filmmaker Sydney Pollack during the creation of several iconic works adding a unique layer of cultural and historical value to the asset. The NEO-FACTO Building represents a rare opportunity to acquire a design-driven, historically significant triple-mixed-use property in one of Southern California's most coveted and supply-constrained sub-markets. Its combination of live/work, office, and retail functionality, paired with iconic architecture and a premier coastal location, positions the property as a compelling owner-user or long-term investment.Approx. 17,684 SF (County Tax Assessor) Approx. 18,481 SF (2024 BOMA Study by SAA) and Approx. 16,032 SF (RSF Seller's Rent Roll)
Listing agent: Jason Froehlich DRE #01009977 jason.froehlich@elliman.com, Listing office: Douglas Elliman
MLS data updated 10/24/2026, 4:03:04 PM PT
Source: CRMLS, MLS #: 26833691
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Compare recorded home prices, same-type ZIP sales and mortgage rates.
May 15, 2026
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This home · nearest recorded event
$9,500,000Original asking price · May 15, 2026ZIP 90405 · May 2026
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ZIP averages use publicly displayable closed sales from our licensed MLS feed, matched to the same ZIP and exact property type. Months with fewer than 3 sales are omitted; the current month is incomplete. Lines connect available monthly observations across gaps and do not represent measured prices in missing months. These averages are not adjusted for size, condition, or location within the ZIP, and are not an appraisal. Feed coverage may not include every sale. All available shows the available home and ZIP history, with mortgage rates over the same dates.
Mortgage benchmark: Freddie Mac Primary Mortgage Market Survey®. © Freddie Mac. Weekly national 30-year fixed rates, not APRs or a loan quote. Actual terms vary. Methodology changed in November 2022. The chart does not establish that interest-rate changes caused a home’s price changes.
Lines connect recorded asking and sale prices. They are visual guides, not estimates of the home’s value between those dates.
No earlier records were returned by our current sources. This does not mean the home has never sold.
MLS records may be incomplete. Earlier asking prices are not sale prices.